type and image relationships

 One thing to contemplate is the type and image relationships. As with other relationships, the way type and image live together on a page can have many forms. Here are a few examples of how they might "live" together:

They can be in a simple juxtaposition relationship. Side by side. No touching. Just co-existing. Usually the type is more passive than the image.

Or they can be overlapped: one layered over the other creating a sense of dimension and depth. How and where the type is overlapped can change the dynamics of the page layout.

Another method is that type and image dynamically respond to one another—pushing and pulling, interacting, and influencing each other. (Like a tango!) This can be done using juxtaposition, overlapping, and the type being "knocked out of the image (meaning if the image is dark, then the type can become white".)

One can also design so that the type is moving around in the "white space or quiet parts" of the image.

You can also make the image much smaller on the page (or have multiple small images on the page) so as to leave more room for the typography to expand it's personality.

Think about how you approached the design of the book when you only had text to work with. The type was much more dynamic in how it contained a "voice" and "attitude" about the content.

Images draw the eye in. Type is understood to be passive. But does it need to stay this way? Can you try "activating the type" in a subtle way without overwhelming the overall design?

I would like for you to try this out. If it doesn't fit your concept, of course you don't have to use it.

As we work on our last two books please keep in mind the following:

What are your design intentions? (goal)
How will you achieve your design intentions? (method)
How will you know you have achieved your goal? (assessment)

Once we finish making the nine series of books, you will chose and most likely update one of the most successful books to date. Then you will make three copies of them fulling the concept of "multiples." This book will be due with your write up regarding your design intentions on May 7th at 4pm along with all of your nine previous book studies.